Influencer marketing isn’t an experiment anymore as companies expand their creator advertising budgets

Creator partnerships are now a core advertising strategy. As more brands adopt them, marketers are learning how to stand out ...
The Drum

Everything Mark Ritson thinks marketers are getting wrong about AI

From synthetic data to discounting, Mark Ritson diagnoses all of marketing’s biggest AI-era problems in a rapid-fire clinic. Here are the best quotes. Last week, Mark Ritson used his second Marketing ...

AI Is Rewriting the Rules of Digital Advertising. Most Marketers Haven’t Caught Up

Paid social is a leading digital marketing option for brand awareness and product discovery. Here’s how AI is taking it to ...
exchange4media

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a ...
Social Samosa

How does marketing change when the target consumer is a contractor?

From electricians and contractors to architects and dealers, brands are investing in the people who influence purchase ...
Nielsen

Why strategy matters more than tools for measurement in marketing

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...