Black Friday is one of the busiest times in the inbox. To stand out without overwhelming customers, businesses need to ...

Bespoke Merchandise, a leading provider of branded and custom corporate merchandise, is showcasing how thoughtful promotional products can transform referral ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

JCPenney takes a strategy rival Macy’s has used for years to boost holiday sales as both retailers struggle. With the ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Brand promotion is a set of strategic communication tactics designed to increase brand awareness, create a positive perception, and stimulate demand for a product or service. In 2026, this moves ...

Objective Evaluate violations of the Brazilian Code of Marketing of Infant and Toddler Food, Teats, Pacifiers, and Baby Bottles (NBCAL) in the retail food environment around health centers and early ...

The Lorain Port and Finance Authority Marketing and Public Affairs Committee met Sept. 18 to discuss a comprehensive marketing strategy moving forward among other matters. Lorain Port Board of ...

Evolution is a necessary aspect of just about everything in this world, and this includes the practice of tourism promotion. In the 21st century, we have seen tourism boards use a variety of tools and ...

It’s part toy, part fashion accessory — and somehow always sold out. Meet Labubu: a snaggle-toothed vinyl creature with oversized ears, a furry body and a cult following that spans continents. Created ...

The NFT market has matured beyond the 2021 hype cycle, with a new focus on practical utility and long-term value. The following NFT marketing strategies are best suited for this shift. The NFT market ...