Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Freshly-minted USC signee Jazzy Davidson, one of the top prospects in the 2025 signing class, also inked a lucrative NIL deal ...

Nike has released many Kobe Bryant kicks and continues to honour the basketball player's legacy by releasing yet another colourway, the Nike Kobe 9 EM Protro "Gift of Mamba.

“I applaud Asics for its ability to transcend its traditional niche as a performance running shoe ... Nike and Jordan Brand.

Trends, highlights the brands and products that made their mark on the resale market in 2024. The company said the report ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

University of Minnesota men's basketball coach Ben Johnson has announced the addition of Kai Shinholster (Philadelphia, Pa.) ...

Basketball is as ingrained in American pop culture ... garnering an endorsement deal with Nike and forever changing the ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

As for her post-workout outfit, Ionescu shared that she loves to walk around in athleisure. According to Ionescu, her outfit ...