Bella Hines, Jordan Brand Agree to Multiyear NIL Contract; 5-Star Guard Headed to LSU
Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...
The Economist1h
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
The New York Times16h
Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had ...
Nike takes a shot at Jaylen Brown with ‘childish’ clapback
Jaylen Brown’s beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media. After a 59-point scoring night from Bucks star Giannis Antetokounmpo, the official Nike ...
Jaylen Brown Catches Strays From Nike After Giannis Antetokounmpo’s 59-Point Game
Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...
“Nike vs. Stephen Curry: A Billion-Dollar Blunder Analyzed Decades Later On A Popular Radio Show After Listener’s Provocative Comment"
Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.
Marketing Dive23h
Foot Locker celebrates sneaker culture in star-studded holiday campaign
NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...