The Taco Bell logo is more than just a bell. It's a roadmap of American consumer culture, a timeline of design trends, and a raw, unfiltered case study in strategic branding. We dissect its 60-year ...

Taco Bell fans, get ready—2026 is shaping up to be a big year for the fast-food favorite. The chain appears to be kicking off the new year with a packed menu rollout that’s already sparking major buzz ...

Taco Bell is giving you a chance to get one of its most popular dishes for $1. Last week, the Mexican-inspired food chain brought back a fan favorite, the Quesarito ($4.99), which debuted nationwide ...

Taco Bell fans are calling it "a Christmas miracle" — but not everyone is feeling the holiday cheer. The fast-food giant announced that its cult-favorite Quesarito returned to menus nationwide Dec. 18 ...

Taco Bell keeps dropping holiday surprises for customers. After announcing the return of two popular menu items last week, the fast-food chain is at it again with another fun update for fans. On Dec.

Plus, how to get a Quesarito for just $1. Taco Bell is fulfilling fans' wishes this holiday season and adding the popular Quesarito back to menus for a limited time. Many Taco Bell menu items have a ...

LOS ANGELES — Gidget the Chihuahua, the bug-eyed, big-eared star of 1990s Taco Bell commercials who was a diva on and off the screen, has died. She was 15. Gidget suffered a massive stroke late ...

Taco Bell has turned one of its most iconic sodas into a dessert, and it is making waves online. The new Mountain Dew Baja Blast Pie is a limited-edition dessert that transforms the soda’s signature ...

Have you ever wanted a Baja Blast, but in milkshake form? Well, you’re in luck. Taco Bell’s first ever beverage-focused concept debuted Thursday, Nov. 6. The Taco Bell Live Más Cafe is an extension to ...

The fast food chain is opening its Live Más Café with new locations in Texas. According to the Taco Bell website, Live Más Café is Taco Bell’s new beverage-centric concept designed as a ...

The Taco Bell 50K, held every October in Denver to coincide with International Taco Day Brice Otto The Taco Bell 50K, held every October in Denver to coincide with International Taco Day Participants ...