Warby Parker Inc. is headed toward the bull’s-eye and opening shops-in-shop in Target stores. The partnership starts with five shops set to open in the second half in Willowbrook, Ill.; Bloomington, ...

After 15 years, Warby Parker's signature Home Try-On program will soon be kaput. The eyewear giant is discontinuing the try-before-you-buy service that made it famous at the end of 2025 as it expands ...

Target is introducing a handful of Warby Parker eyeglass "shop-in-shops" this year. The retailer revealed Thursday that it and the eyeglasses seller are bringing in-store "Warby Parker at Target" ...

Love Warby Parker glasses but wish they were available in more locations? You’ll be happy to know that Target is partnering with the optical brand to bring designer-quality eyewear at affordable ...

When Warby Parker launched as a digitally native brand 15 years ago, it quickly realized that it needed to find a way to help customers feel confident purchasing eyewear online. Without physical ...