Feb 4, 2025; El Segundo, CA, USA; Los Angeles Lakers vice president of basketball operations and general manager Rob Pelinka introduces guard Luka Doncic at UCLA Health Training Center. Mandatory Credit: Gary A. Vasquez-Imagn Images / Gary A. Vasquez-Imagn Images

The Anthony Davis-Luka Doncic trade stole headlines before the NBA trade deadline. Although Doncic and Davis received most of the attention from the deal, there were other players included in the Dallas Mavericks-Los Angeles Lakers trade.

"Trading away Luka Magic has left a deep void in the hearts of Dallas fans. By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions," Posner said.