The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

WPP has acquired data collaboration platform InfoSum. InfoSum will become part of Group M, WPP’s media investment group. Brian Lesser, global chief executive of Group M, joined the network’s media arm ...

WPP has announced the acquisition of InfoSum, a leading data collaboration platform. InfoSum will join GroupM, WPP`s media ...

London, New York: WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum ...

WPP has acquired data identity infrastructure company InfoSum as it looks to strengthen its AI-led data offer and allow ...

More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, ...

WPP on April 3 acquired data collaboration platform InfoSum, enhancing the network’s AI-powered data intelligence and consumer identity capabilities, the company said in a news release.

Lauren Wetzel is on a mission to rewire the adtech ecosystem, challenge privacy-washing and arm marketers with tools to ...

Interesting interview with WPP CEO Mark Read in yesterday's Sunday Times (subscription required to get behind its hefty ...

Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to ...