Feb 4, 2025; El Segundo, CA, USA; Los Angeles Lakers vice president of basketball operations and general manager Rob Pelinka introduces guard Luka Doncic at UCLA Health Training Center. Mandatory Credit: Gary A. Vasquez-Imagn Images / Gary A. Vasquez-Imagn Images

The Los Angeles Lakers have been widely crowned the winners in the Luka Doncic-Anthony Davis trade, but Shaquille O'Neal believes it is the Dallas Mavericks who have come out on top.

"Trading away Luka Magic has left a deep void in the hearts of Dallas fans. By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions," Posner said.