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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

VML U.K.’s lighthearted campaign comes amid rising costs for home repairs.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

List & Creativity Awards Gala.

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...