Football clubs in 2025 are approaching player scouting with precision and speed that would have seemed impossible just a few years ago. Artificial intelligence (AI) and machine learning are now ...

In the high-stakes world of professional football, one transfer decision can make or break a team’s season. The pressure to find and train top talent never stops, from lower league teams that need to ...

As the 2026 FIFA World Cup reaches its conclusion, FC Cincinnati Director of Sport Science, Phil Keehne, explains how elite ...

Reading FC has announced a front-of-shirt partnership with Mr Vegas, the UK casino brand. Mr Vegas will feature on the front of Reading men’s first-team shirts throughout the 2026/27 season.

Liverpool Football Club has strengthened its ongoing fight against ticket touting through a joint operation with Merseyside ...

How Payment Infrastructure Actually Shapes Which Sponsors Reach Football Clubs' Fans. Look at the front-of-shirt sponsors of top Premier League clubs across the past five seasons.

A strange thing has happened to football over the last decade. The rules on the pitch have remained largely familiar, yet the experience surrounding the game has changed almost beyond recognition. The ...

Every bettor has imagined it at some point: finding a way to beat the bookmaker, not just once, not just on a lucky weekend, but consistently over months and years.

Spain’s success on the international stage has again highlighted the strength of LALIGA’s academy ecosystem, with the country ...

More than 58,000 fake football shirts and kits intended for distribution during the FIFA World Cup 2026 have been seized in ...

Spanish giants Real Madrid have retained the top spot in the Deloitte Football Money League, having generated close to €1.2bn during 2024/25. They are followed by FC Barcelona (€975m), Bayern Munich ...

Over six weeks, from June 11 to July 19, the World Cup 2026 brought together millions of fans from around the globe, filling stadiums with unforgettable moments on and off the pitch.