Newly reimagined shampoo and conditioner franchises are powered by Sili-CLONE HairTech.

The brand will now be available in all locations nationwide after initially launching in 2022.

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MatteTrance Lipstick: This oil-infused matte formula delivers ultra-vivid pigment with a velvety, weightless finish that ...

The $160 million R&I Center becomes a flagship in L'Oréal's Global Scientific Research Ecosystem and the second largest ...

Co-founder Natalie Mackey will serve as Creative Director, while Bloomer steers the company's growth strategy.

The brand is redefining hair health with a new brand identity, groundbreaking scalp care innovations, and a commitment to ...

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Acure, known for its high-performance skincare and haircare products, partnered with Icons|America to launch a revitalized ...

This year’s campaign will educate U.S. consumers on waterless beauty.

Nominations are open until March 13, and the event will take place on May 15. You will be notified if your nomination has ...

This lightweight, buildable formula leaves hair visibly stronger, softer, and more resilient to humidity without weighing it ...