The tech and marketing player will collaborate with Adobe to service its brand clients in South India from the new base.

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

Our weekly roundup of the latest appointments and account wins news from HiveMinds, SoCheers, Schbang, and many more.

While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences ...

The holding company is predicting net revenue growth of 8% this year.

In a move to combat the escalating issue of toxic masculinity, Ochre Spirits launched its new campaign #PourOutTheToxic. It ...

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to ...

Articles written by Yagini Jain ...

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.