With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.