AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Articles written by Luz Corona ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

McDonald’s India (North and East) has teamed up with the Bollywood superstar Ranveer Singh to launch its latest campaign ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with ...