The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

Articles written by Premkumar Iyer ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.

OS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...