Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...