Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django ...

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

Articles written by Premkumar Iyer ...

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...