South Asian media companies are moving from data collection to intelligent activation, using first-party data to drive ...

A mongst the many changes brought about by the changing landscape is the decline of traditional advertising sales. For ...

South Asian media companies are embedding personalisation into every layer of their operations — from AI-powered newsrooms to chatbot-driven advertising. At the INMA South Asia News Media Festival in ...

At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, ...

H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil and ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

INMA took nearly 20 media professionals to eight companies this week in Mumbai to unbundle personalisation, AI, and ...

The highly competitive mobile-first South African digital news scene relies on more than intuition for success; it requires data-based decisions and the strategic ...

Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...

Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...