UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.

In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...

Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.