Apple was a rare tech investment for Buffett, who always preferred to think of the iPhone maker as a consumer goods company.

Apple CEO Tim Cook can't give you any advice on how tariffs could affect iPhones after June. But expect prices to go up. Cook ...

"Various actions, including... increasing the prices of its products and services" may be necessary, according to SEC filing.

Apple is navigating a complex landscape of challenges, as highlighted by Mark Gurman. These include potential tariff impacts, ...

The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.

Apple’s latest earnings showed the iPhone maker is so far choosing to eat tariff-related extra costs. But that is unlikely to last forever, especially given the company's reputation for protecting its ...

Berkshire Hathaway CEO Warren Buffett offered rare public praise for Apple CEO Tim Cook at the holding company's annual ...

Earlier this year, Apple released the iPhone 16e, a more affordable iPhone 16 model that starts at $599 in the United States. While the iPhone 16e effectively replaced the iPhone SE, it is also a ...