Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

BMW has teased the latest test rig for its Neue Klasse vehicle platform, which is supposed to underpin the next generation of ...

The Vision Driving Experience is a rolling test lab that carries BMW's upcoming next-generation EV drivetrain and control ...

BMW calls this prototype the Vision Driving Experience, and stresses that the vehicle is "not destined for production." While that statement might be technically correct, we can read between the ...

The "BMW Vision Driving Experience" may have a bland name, but it's a quad-motor EV test bed for the M cars of tomorrow.

BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of Joy" tech isn't just about another electric vehicle. Your car simply gets ...

We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller. We get a spin in BMW’s Vision Driving Experience concept equipped with the ...

Taking inspiration from BMW's Vision Driving Experience, Sugar Design has imagined what a future i3 wagon could look like ...

The Vision Driving Experience – not slated for production – acts as a ‘rolling test rig’ for some of the brand’s new features, including upgraded drivetrain features that will debut in B ...

The latest Neue Klasse concept hints at the future of BMW M, including a central computer that BMW calls the "Heart of Joy." ...

The BMW Vision Driving Experience is the latest concept to preview the upcoming Neue Klasse EVs, one of which will be an electric variant of the next-generation 3-series sedan. The concept's ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...