Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

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This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

The WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver creative end-to-end ...