Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.

"Integrating solutions such as artificial intelligence (AI) can revolutionise the loyalty landscape," writes Dany Karam, Chief Marketing and Partnerships Officer,...

1 day ago · The films resonate with those who have ever felt the evening slump or struggled to stay engaged. By combining relatability with a fun, light-hearted tone, the campaign showcases the brand’s deep understanding of its audience and its promise to deliver the energy boost they need to power through.

1 day ago · According to Harvard Business Review research, a euro invested in a highly creative campaign will have double the sales impact of a non-creative campaign. The global CFO of McDonald’s was up on stage recently speaking about the financial benefits of the return on creativity. So when predicting 2025, let’s start there: the value of …

2 days ago · Publicis Groupe MENA’s Jennifer Fischer dissects what inspiration is, where it stems from, why we need it and how to find it to drive change. Jennifer Fischer, Chief Innovation and Growth Officer, Publicis Groupe – MENA writes on finding inspiration to lead meaningful change. “You inspire me ...

Jan 31, 2025 · Campaign Middle East's January 2025 issue – Predictions 2025 | Digital Agency and Adtech Guide 2025 – reflects the energetic start to the year, and sets the tone for the months ahead. Campaign Middle East’s very first issue of 2025 – Predictions 2025 | Digital Agency and Adtech Guide 2025 ...

Dec 31, 2024 · This is a compilation of film campaigns in 2024 that were not only executed well, but also boosted brand recognition, fostered a deeper connection between the brand and its audience, drove loyalty and influenced consumer behaviour.

Jan 28, 2025 · Campaign ME is pleased to announce the listings open for the 8th edition of our annual Media & Creative Agency Guide & the Agency Powerhouses map on Feb 24th 2025. The Creative and Media Agency Guide 2025 examines all creative and media agencies across the UAE and wider Middle East. The guide ...

Oct 25, 2024 · At Campaign Middle East, our aim is to become a reflection of the marketing, media, and advertising industries across the MENA region. With 2025 around the corner, we want to hear from you, the experts, who know the industry inside out.

Nov 13, 2024 · Agency of the Year Middle East Awards 2024 shortlist showcases 54 unique companies, each demonstrating their business success.