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In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
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AdIntel TV on Instagram: "Amazon’s Super Bowl LX spot “Alexaaaa+” uses humor to tackle one of today’s biggest tech conversations: AI anxiety. Starring Chris Hemsworth alongside Elsa Pataky, the ad exaggerates fears of smart technology turning against us garage doors, pool covers, even surprise bear deliveries. But the paranoia is the setup, not the message. The twist reveals Alexa+ as a proactive helper, booking a stress-relief massage instead of causing chaos. It’s a clever reframing strategy:
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