The original title, KEROUAC, was taken from the American writer Jack Kerouac and his On the Road. The founders felt the book’s countercultural spirit of life on the streets perfectly matched their mission to document the raw fashion of Harajuku. Starting in early 2000, the magazine eventually dropped the ouac, and it became just KERA. Japanese readers had already been affectionately calling it Kera from the very beginning, and the editors simply made official the nickname the streets had already