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Memes and funny clips on Instagram: "When we say something is “too costly,” we usually think about money—but psychology shows cost is about way more than price tags. Your brain constantly weighs opportunity cost: what you give up when you choose one thing over another. For example, buying an expensive phone doesn’t just cost money—it costs the dinner outings, trips, or savings you sacrifice for it. What’s fascinating is that people are notoriously bad at noticing these hidden costs. Behavioral e