Have you ever used Shades EQ and sometimes the hair doesn’t feel ✨soft?✨ It always comes down to pH! (P.S. I’m a Redken Artist! 👀) Here is an EXPANDED version of a video I did a while back. This demo was born from an example @gpkhair and I did at Toronto Fusion! Every time we lighten or color, the hair’s pH skyrockets. Yes, toning with Shades EQ helps, but it doesn’t fully bring the pH down to that optimal 4.5-5.5. That’s where Redken’s Acidic Bonding Concentrate steps in! The IN SALON TREATMEN
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Have you ever used Shades EQ and sometimes the hair doesn’t feel ✨…
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If you’ve ever panicked watching Shades EQ process….you are not alone! 🤣 Some shades can look intense while they’re on the hair, but that doesn’t mean they’re over-toning. Shades EQ is made up mostly of oxidative dyes, which need time to fully develop. There are also some direct dyes in certain shades, which show up right away, but the full result takes time. Think about your favorite permanent color line for coverage. Would you rinse it after 10 minutes just because it looks dark? Definitely n
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