Dos Equis' Most Interesting Man May Be Different, but the Ads Aren't So Much
adweek.com
Dos Equis' Most Interesting Man May Be Different, but the Ads Aren't So Much
Dos Equis is out with its first full commercial featuring its new Most Interesting Man in the World. And he looks, perhaps unsurprisingly, like a rugged twist on a dazzling young Heineken guy. The famous brand character, now played by French actor Augustin Legrand, is still an impossibly suave sportsman. But the silvered wisdom of his ...
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