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8:14
YouTube
Jeff Humble
Shopping Cart Redesign: IDEO Design Thinking Case Study
IDEO demonstrates their Design Thinking innovation process in 1999 for ABC's Nightline from IDEO's website: "To demonstrate our process for innovation for a 1999 episode of ABC’s late-night news show Nightline, IDEO created a new shopping cart concept, considering issues such as maneuverability, shopping behavior, child safety, and ...
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